About Us
2 founders, ONE vision
Together, the breadth of Jack’s experience, combined with Alex’s hands-on short-let expertise, means that A J Premier Property is led by partners who have earned their credibility in every room they operate in. When a landlord places their property in our hands, they are dealing directly with the founders.
Alex Macfarlane
A J Premier Property did not begin in a boardroom. It began with a proven track record and an honest recognition that short-let management could be done at a genuinely higher standard.
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Alex Macfarlane launched his career with Pass the Keys, one of the UK’s fastest-growing Airbnb management platforms, where he personally grew and managed a portfolio of more than 35 properties. That experience gave him the operational depth that most short-let agencies simply do not have: he had already solved the problems that newer operators were still discovering.
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Alongside his short-let career, Alex remained actively involved in property development through the family business at macdb.co.uk, giving him a dual perspective that very few property managers possess. He understands both the bricks-and-mortar value of a property and the dynamic revenue potential of the short-let market.
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The quality of service and results delivered from the outset earned the trust of landlords, with word-of-mouth referrals alone expanding the portfolio to more than 40 properties within the first six months.
Jack Jaques
Jack brings a complementary set of credentials. With more than 15 years across high-end estate agency, property technology, and multi-million-pound property development groups, he has operated at every level of the UK property market.
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His early career at Walkers Estate Agents, working in the Country and Equestrian department with high-net-worth clients, instilled a standard of discretion and quality of service that he carries into every client relationship today.
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His subsequent role as Business Development Manager for Zoopla and PrimeLocation at Daily Mail and General Trust gave him a unique understanding of how property is marketed, discovered, and converted in the digital age.
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At Blueprint Property Group, Jack progressed to Associate Director, overseeing a multi-million-pound portfolio spanning development, sales, lettings, and management.
Our mission is to maximise the performance of every property we manage while delivering an exceptional experience to every guest. Outstanding short-let management isn’t a luxury reserved for premium city-centre properties; it’s the standard every landlord deserves. We bring the same rigour, attention to detail, and commitment to results whether your property is in central Westminster or suburban Brentwood.
OUR COMMITMENT
Built on Trusted Partnerships: Delivering Exceptional Value for Owners
A genuinely personal service from the founders themselves
Deep local knowledge across all five managed locations
Partnership approach: your goals become our goals
Consistent inspection and quality control standards
Long-term growth strategy aligned with client ambitions
Established partnerships with a trusted network of estate agents, creating valuable opportunities for landlords and property owners.
Strong working relationships with family-run property developers, providing insight and access across the local property market.
Long-standing partnerships of over a decade with reliable maintenance contractors, ensuring properties are maintained to the highest standards.
Access to experienced builders and refurbishment specialists for efficient project delivery, repairs, and property improvements.
Trusted relationships with professional cleaning teams, enabling consistently high presentation standards and exceptional guest experiences.
Our Credentials
30+
Founders with 30+ years of property expertise
50+
Operational experience managing 50+ properties at scale
40+
Built on referrals: 40+ landlords in first six months
Committed to full compliance and professional standards
Open, honest communication you can rely on, keeping you informed every step of the way
FAQ's
Frequently Asked Questions
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